The under valuation of our services is an issue shared by the whole of the media industry, not just those in TV and film. One particular issue is that of unpaid royalties. For example, in 2014, Musician Marcus O'Neil has won a legal case against one of the music royalties industry giants over underpaid royalties. He says that other independent artists might not always be getting their due. The problem doesn’t just apply to record companies, as musicians and performers are constantly being undervalued for their work on online services such as iTunes and Spotify.
These sites pay artists royalties per download or play. However, these payments are sometimes tiny – fractions of cents – and only after an astronomical volume of plays can the artist secure his or her earnings.
Let’s begin with one of the biggest and well-
In contrast, Spotify is one of the worst for the undervaluation of services. Ever since its launching in Sweden, in October 2008, Spotify has accumulated about 120 million users of which a quarter are registered, paying users -
The problem of undervaluation spans across the whole of the creative industry. One notable example comes from the BBC. During the London Olympic games in 2012, the BBC “offered” independent film makers a chance to screen their content. As stated on their website; “The partnership does not commission any content we simply provide a platform for film makers who wish to showcase their work many of whom have no other outlet to showcase their creative talent.” The BBC were trawling for film material that they can use for free. Made by you and me, at our expense. To be paid on council owned screens, curated by the BBC.